The evolution of cameras is driven by efforts to make photographing more convenient and affordable to consumers. The first milestone in the progression from the moment when the photo was taken to the print was realized by introducing 35mm film. The benefits of digital imaging and editing pushed again convenience for the consumer.
By taking a closer look at the actual act of taking pictures, no major change can be identified over time. Also, no improvement had occured concerning the quality of the picture itself besides its technical perfection.
Neutral Tools brings the act of snapshooting to the next level through a new photographing experience which builds on natural behaviour & intuition.