Industrial & product design studio · Hong Kong

Understand your customers.
Create products they truly value.

Based in Hong Kong, neutraltools combines human-centered research, industrial design and product development for startups and established brands. We turn customer needs into usable products, clear interfaces and designs ready for manufacturing — with long-term market success in mind.

Explore our expertise

Selected work ¹⁸

Studio projects & earlier experience

A child holding the red d.light S1 all-in-one solar light

01d.light | S1

Samsung front-loading washing machine with a blue circular door surround and upper control panel

02Samsung | Washing Machine

IONA HOME MAX 200 solar home system with a rounded blue enclosure and front control panel

03IONA | HOME MAX SERIES

A customer holding a NIWA MULTI solar lantern in a shop in Kenya

04NIWA | MULTI 300 XL

OXO STEEL tongs in their original 9-inch and 12-inch packaging

05OXO | STEEL Tongs

HAMILTON-G5 ventilator beside a patient and clinical staff in an intensive-care setting

06Hamilton Medical | ICU Ventilator

IONA ECO COMFORT solar lantern with its large carrying handle, pictured in rain against a warm background

07IONA | ECO COMFORT

Black Treecup reusable cups with orange and white lids and a grey sleeve, shown with tegut branding

08NOWASTE | Treecup

Three C-Lounge chairs with a cat sitting on the centre chair

09C-Lounge

OXO Good Grips mixing bowls nested on stone, with flour and two eggs in the smallest bowl

10OXO | Good Grips Mixing Bowls

Two blue IONA Lumina ONE pendant lights showing the circular LED diffuser and integrated cable clamp

11IONA | Lumina ONE

Nokia TOUCH ONE touch-phone design with its original blue interface, silver enclosure and luminous blue perimeter ring

12Nokia | TOUCH ONE

LAGO 600 fishing lanterns on a boat with a fisherman at Lake Victoria

13Siemens Stiftung | LAGO 600

STARLIGHT ONE portable light with a long diffuser and circular carrying opening

14NIWA | STARLIGHT ONE

Reusable A.M. Edelingh Nature Cups with original packaging

15A.M. Edelingh | Nature Cups

Pure IC AQUA IQ water-protection enclosure with a titanium-grey finish, status display and recessed mounting screw

16Pure IC | AQUA IQ

UNO 50 portable solar light with a top carrying handle and curved lighting surface

17NIWA | UNO 50

A person holding the blue ENERGY 50 solar home system with its front control panel

18NIWA | ENERGY 50

Research, design and development.

Research that shapes the product

Consumer interviews and prototype testing informed the d.light S1 solar light. Ti led the research and final product design in an earlier in-house role at d.light.

Explore d.light S1

Complexity made usable

AQUA IQ brings water protection into a compact product with a clear user interface. Our design addresses installers and the people who depend on it at home.

Explore AQUA IQ

Design for repeated use

The Treecup range combines an adaptable product design with a bio-based material. Cups, lids and sleeves work together for everyday reuse and different brands.

Explore Treecup Explore Lumina ONE’s product architecture

Understand your customers.Create products they truly value.

Selected work 18