We’re Neutral Tools, a product and industrial design studio based in Hong Kong, led by German designer and entrepreneur Ti el Attar.
We help start-ups and established companies bring new products from idea to mass production. Our work spans mobile communications, consumer electronics, solar products and medical products.
Research, design and entrepreneurial experience
Two things shape our approach. Human-centered consumer research informs our product design and market decisions. And our hands-on experience of building product businesses gives us an understanding of the commercial decisions our customers face.
We bring that perspective into industrial design and engineering, balancing how a product works, how it feels and what it takes to manufacture it.
Why Hong Kong?
Hong Kong is a deliberate choice. Working close to Chinese engineers and manufacturing partners helps us connect design decisions with production from the start. For our customers, that means a direct path from an idea to a product ready for mass production.
Here, we’ll share our projects, the decisions behind them and what we learn along the way.